Our group discussion (Jonathan, XiaoYe, Matt, Nate) of Mitch Joel’s article led to us describing the characteristics of the “new” marketer.
First, the marketer spends more time listening than talking. In a time when consumers are more savvy shoppers and have a platform to share opinions on products, marketers need to keep an ear to the ground at all times. There needs to be a conversation between seller/consumer — marketers can’t simply tell us what to buy anymore.
Second, the job of marketer also needs the title “community manager” under their job description. In our group discussion, we talked about the example of @comcastcares on Twitter. Marketers need to be quick to address complaints before they spread virally.
